Do you know what marketing automation is? My business partner worked out this marketing strategy over 25 years ago quite by accident. This strategy is still being used today ONLINE by all the successful entrepreneurs.
He was selling nutrition products when he heard about the strategy on a late-night infomercial. The idea was if you could create just one good ad even with a tiny profit, you could make big profits by placing that winning ad in lots of publications. Remember at this stage, the ads were classified as it was before the internet!
Building a List was the Key to Selling More …..
He worked on his ads until he had one that made a small profit and then he submitted that same ad to hundreds of publications. So his profits increased!
He was building a list by collecting names and addresses as he had to mail out his products. So he was growing a list of buyers who knew him and liked his product. He then realised that he could market more products to them without paying for more ads. More profit! Now things were getting much more interesting.
Does Marketing Automation Work Today?
Today lead generation and marketing automation is still the main success strategy, it’s just predominantly online. Your first product may not be where the big money is and all successful entrepreneurs market multiple products for multiple streams of income.
Many marketers know they need a funnel of some sort but many just try to market one product and then they fail. You can’t earn big income selling one product no matter what you’re selling. Offering more products or courses or services to the list means you can increase your ‘lead value’ (or customer value). Once your marketing is automated and you are making enough to cover all your living and business expenses, then you can really scale to earn big income.
This is what multiple streams of income means.
Every Successful Online Entrepreneur Uses Marketing Automation
All the big influencers online whether they are a coach, consultant, author, speaker, affiliate marketer or entrepreneur, use this online marketing strategy which Mike worked out all those years ago before the Internet.
What’s important …..
Building a list, selling online, and automating everything to scale up fast… it’s not rocket science. It’s what we call the online success strategy. Tactics like getting more followers on Instagram or introducing a new chatbot, are all just mere tactics that won’t bring big results unless the online success strategy is implemented in the first instance.
One of the key components of the online success strategy is Cashflow Optimisation. There can be no consistent growth or reliable cashflow without it.
Cashflow Optimisation is CRUCIAL
You can’t market and not track what each lead is worth to you (Average Lead Value). This is the step where majority of marketers fail. You can’t increase what you’re earning per lead with any element of control. The ultimate aim is to have zero-cost for ads (where sales are covering your ad costs). Without knowing what you’re earning per lead, you can’t scale up and you can’t hit your income targets.
Without tracking Average Lead Value and using cashflow optimisation strategies, you CANNOT improve your results. So if you have failed to earn significant income in the past, this is probably the reason why.
Track Your Lead Value and Scale
Take control of your results by tracking lead value and employing Cashflow Optimisation so you can make more from each lead.
See below the 5 ways you can increase lead value with Cashflow Optimisation and earn more.
For marketing automation you still need a marketing funnel system which you can read about by clicking on the hyperlink. Kartra is recommended for your marketing funnel because it is the best all-in-one marketing platform available. It has much better features and price than ClickFunnels.
In my next article I’ll explain more about how to track your lead value and then incrementally increase what you earn with Cashflow Optimization. (coming soon)
It’s not hard once you have learnt the basics.
Read the previous article in this series How To Market Anything Online and Succeed
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