Upviral is a viral referral marketing platform that helps you skyrocket your leads without paying more for your ads. It makes it easy for you to trigger referrals from new leads entering your list.
What is Referral Marketing
Referral marketing is a strategy where you get people to promote your business through word-of-mouth.
Here’s a simple example:
You just developed an online course and are excited to grow your subscribers. To draw attention to your new course, you offer a discounted price or 6 months free to those who can refer 3 friends. Perhaps they are just adding in 3 email addresses of colleagues or friends who may be interested.
These are already warm leads because they aren’t going to recommend someone who they don’t think is interested. Now you have 4 leads for the price of one!
Then when those 3 new leads also send the offer on to their referrals, you can see how this can go crazy.
How it Works
Word-of-mouth is one of the best ways to make yourself known in your industry or niche. Some brands have just exploded because of word-of-mouth. Think of Dropbox and their ‘free storage space’ referral program. I still have oodles of space in my Dropbox because I referred all my clients from my Digital Agency, HotsWots Digital.
Dropbox is a file storage company that was released in September 2008. Their campaign is one of the most popular cases of referral marketing.
In 15 months, they grew from 100,000 to 4 million users without doing any ads!!!
Dropbox created a simple landing page where people could invite their friends to join Dropbox. As a reward, the referrer and referee would receive 500 MB of bonus space (up to 16 GB).
So remember, the offer does need to be compelling for the campaign to go viral.
People would have found their lead capture page, either from an ad, or an email, or a post on social media. And the simple offer was displayed prominently on the landing page.
Everything needs to be fast and quick and simple on the landing page. The fields for adding other’s email addresses needs to be on the same landing page (if that’s what you’re asking for). Don’t send them off to another page. The offer needs to fit in with your goal for the campaign – increase leads, increase brand awareness, increase sales etc.
The email their referrals receive is personal and includes the name of the person recommending so of course they check you out. Personal referral is huge.
Exponential Effect
Once you have a compelling free offer and people starting referring to others, it can be amazing. Everyone keeps referring and referring ongoing. Those leads can skyrocket. All without extra cost in either money for ads or time spent on organic leads from content or videos or social media posts.
An Example of Free Leads…
Of the 100 leads you generated this would mean you have 20 people who referred 3 people. That’s 60 extra free leads.
Then out of those 60 extra free leads, there could be 12 more people who would have referred 3.
So that’s 36 more free leads.
Within that group of 36 there’s another 7 people who would have referred 3. So that’s 21 more leads.
And so on and so on …… add it up. You can see how it works.
Affiliate Program
UpViral also has an affiliate program on offer so you can start earning commissions from anyone who signs up to use it through your link.
It’s definitely worth considering to add Upviral into your lead capture process and start testing to get the viral effect working for you.
Learn more about Upviral Affiliate System
If you’d like to ‘earn while you sleep’ which means set yourself up for residual income, register here and get in touch with me. Looking forward to working with you.
Affiliate Disclaimer: I’m proud to be an affiliate partner. If you invest in any offers in this post in the future, I may receive a commission but at no extra cost to you. For more information, please read our Disclaimer Policy.
