If you want to make a lot more money from your online marketing then you MUST learn how to track your Average Lead Value and Average Customer Value. This is how you earn more money and hit income targets. Tracking lead value and customer value means you can become cashflow positive and scale your business. It’s how all the big players earn so much.
Average Lead Value & Customer Value
Your Average Lead or Average Customer Value is what each lead or customer earns you on average.
Your aim is to track these values so you can start testing to increase it. This is called scaling and this is how you start making money online.
Marketing without this tracking process is what most people fail to do and is why the majority don’t make serious money online.
There are 5 ways to optimise your cashflow and increase your lead values.
This is precisely how you control your cashflow and start to run an online business that will scale.
This strategy applies to all businesses no matter what you sell
Whether you’re an affiliate marketer, a coach, consultant, agency, network marketer, or you sell products or services, you can’t scale your business if you don’t know your lead value and you can’t increase it.
If you want to win big online and you have huge goals, then you can’t ignore tracking your lead value and customer value.
So Where Should You Start?
Well, you will need a marketing funnel system and although some ‘gurus’ online will tell you you don’t – you DO. A marketing funnel allows you to automate your system so you can create a relationship with your leads. And you need the funnel to be able to track your lead values. You can’t do it without the funnel.
It’s not an option not to have one!
Marketing Funnel Explained
A marketing funnel is an automated process that attracts people to what you offer, educates them about it, and makes it easy for them to buy. Those leads are slowly nurtured with a series of automated emails so prospective customers are led through the purchasing decision, narrowing down these candidates at each stage. The beauty of the whole process is that it’s automated.
Within that funnel you get to add more and more offers, and test different parts of the process to consistently improve what funnel earns you. This is important.
The testing and analysing is what will set you up to win big like the top entrepreneurs. They all measure and test their results, constantly tweaking and improving. If you’re not doing it you’re not really marketing in a way that sets you up to win. The testing and improving is like the cream on the milk. This is where fortunes are made!
To set-up a marketing funnel system you have two options:
1. Set the marketing funnel system up on your own WordPress blog or website (my site you’re on now is WordPress and we can build one for you)
OR
2. Use a system like Kartra (far better than Clickfunnels).
* I use both WordPress and Kartra but you could choose just one. I can explain later why it’s best to have both!
How the Marketing Funnel Works on Automation and Predictability
Our system for success is based on the following strategy components and make up the funnel system. Let’s look at how they work:
Lead Capture Page to Automate the Process
The lead capture page is where your traffic lands from your ad or link and where you collect their email address. Sometimes you may collect other information that’s specific to exactly what they want so they get the right offer. Their email is the minimum you would collect so you can automate the follow-up process that allows them to get to know you and learn about everything you offer… and to make it easy for them to buy.
Lead Magnet to Build Your List
The lead magnet is the free (or very low cost) incentive that you can offer to your potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content like an ebook, webinar or video that is beneficial to your audience. Occasionally it could be a physical book or consultation but mostly it’s something downloadable.
Landing Page
The purpose of a landing page is to attract and engage your audience and bring them to a defined call to action. This is where the person lands after entering their email. This is important because this is where you place the Ad Tracking pixel or other ‘traffic pixel’ so your system can track where your leads are coming from and how various marketing is performing. This means you can measure which ad or social media marketing platform is performing best as well as testing and improving different areas of the funnel. Tracking is the key to incrementally increasing what you earn and improving automation so you can apply less and less effort to do it.
Tracking
Once your funnel is in place you can track which Lead Capture Pages (and other sales and thank you pages) are bringing you the best results. You can test different Lead Magnets to see which give the best results i.e. sales and conversions. You can test different pages as well as email follow up sequences. No more guessing as to your exact results. This tracking gives you control then to know what is happening and scale your business. Kartra makes this simpler to do than ever before, but you can also do this using WordPress along with a tool called ClickMagick to accomplish all this.
Cashflow Optimization
Now you’re ready to apply cashflow optimisation (refer to the image above). These 5 steps allow you to literally increase what you earn. This is how you scale your business.
You can now see what you earn per lead and per customer, and more important, see if a simple change to anywhere within your funnel has increased what you earn per lead or not. If so you keep it and try another Cashflow Optimization step. If not you don’t keep it. No more guesswork, this is how you increase your income to meet your goals. This is predictable, consistent income based on fact. This is how all the top entrepreneurs do it.
This is the Online Success Strategy that you have to implement if you’re sick of failing online.
If you’re looking for a good online business to market, apply all these strategies to, and generate residual income, then click here.
